UK Kiosks in the News
Below is an article published in the December 2014 edition of the Birmingham Business Post:
UK Kiosks is so successful, it’s not just going places, it’s going in One Direction
Its portable and modular polycarbonate kiosks are such a hit that they’re selling across Europe, have been snapped up by Premier League and European football clubs including Barcelona, Milan and Paris St Germain – and by a certain boy band.....
The Pershore company’s kiosks were used at Wembley Stadium to sell official merchandise and programmes at the three sell-out dates of One Direction’s Where We Are Tour.
For MD Nick Daffern, the event demonstrated perfectly how UK Kiosks can help improve a massive stadium experience for visitors.
“Organisers have to make the places where programmes or merchandise are sold visible, accessible and easy to use,” he explains. “Our event kiosks and sales units are specifically intended to do that and help reduce queuing time.”
But UK Kiosks doesn’t confine itself to massive stadia events, it supplies the sports, retail, event, construction and security sectors supplying units in various sizes and layouts for market stalls, information offices, bar and catering kiosks, medical centres, security huts and car parking booths.
They’re also a practical and low cost way for a business to boost its accommodation and when decorated in clients’ logos and colours, through sister company Rapid Retail’s full graphic design, paint and livery solutions, ensure maximum brand impact and increased consumer footfall.
“We pride ourselves on tailoring solutions to clients’ needs and are constantly developing new units to meet their ever-changing demands,” says Nick.
He and co-founder Andy Moss spent more than 20 years working in sports and event marketing and, having seen how merchandise was sold at venues worldwide, realised a niche for specially designed highly branded units. They established UK Kiosks at the Holden Works, in New Road, 18 months ago.
Of course, any new business faces challenge and for UK Kiosks, finding access to funding sources was one of the biggest. But Nick is full of praise for the help it received.
“The resources are there but it is difficult to discover how to tap into them.” he says. “Our bank, NatWest, has been remarkable and we have a very close relationship with key managers there. We also have a private investor and hopefully the Government’s Small Business Bill will improve access to funding for SMEs.”
Now it’s onward and upward. The company’s plans to incorporate an e-commerce platform to a newly revitalised website will see customers able to buy its entire range on line by the end of the year.
And Nick and the team are also busy consolidating growth in the sports market with a view to developing the kiosks into other sectors.
“Export markets are also significant,” he adds. “We sell in France, Italy, Spain, Sweden and Iceland and, with the help and support of UKTI (UK Trade & Investment), we are looking to meet more potential European customers.”
This article first appeared in the December 2014 edition of the Birmingham Business Post